Have a great employee journey!

The employee journey

What is a customer journey?

Of course, we don't need to explain anything about that to a bit of a marketer, because it's a hot topic at the moment.

And some companies spend quite a few euros to ensure that the customer's journey runs smoothly from start to finish.

But actually, the average manager and HR advisor can get a nice piece of the pie from this tried and tested concept. Because such a commercial journey has very good starting points for getting an employee into your organisation. And most importantly: to keep!

In this blog, we create a employee journey and we will travel to all stations with you. Mind your step!

1st station: the orientation

‍The customer has a problem or new need and is looking for a solution.

Replace “customer” with “employee” and you understand him: someone is tired of their job and starts looking around. He is looking for a new challenge, perhaps in a completely different industry or position.

It is then very useful if your organisation immediately stands out as a potential attractive employer, who fits exactly all needs. So cherish your brand awareness and image as an employer. Show me.

Encourage employees to share their positive experiences especially at a birthday or networking event.

Put (real!) references prominent on your “Work at” page and dare to rent a booth at job markets and other events.

In other words: take care of yourself top of mind awareness.

2nd station: the trade-off

‍There are currently a lot of providers and the competition is fierce. This is where the employee journey is no different from the customer journey.

Try to seduce potential new employees to mainly “buy” your job and write that cover letter.

Provide a vacancy text that exudes enthusiasm. Don't promise mountains of gold, but clearly describe your organisation's unique selling point.

• Why is it so much fun to work for you?
• What have you just arranged very well within the company?
• What special challenges and opportunities for growth are on a silver platter?

Don't be too humble. After all, other employers don't do that either!

3rd station: the purchase

‍In the purchase phase, the moment has come when the customer draws his wallet and purchases your product or service.

Freely translated to HR country: the applicant chooses you, drinks a cup of coffee during the employment conditions interview and signs the employment contract.

Don't let the trumpet sound too quickly: the applicant can still drop out and choose another employer. Therefore, make sure that with the onboarding everything runs smoothly and smoothly.

How do other companies train their employees? Learn how TomTom and Wortell do this

Don't make careless mistakes, omit unnecessary bureaucracy and be averse to having “just a quick break”.

Do it well and, above all, with attention.

The employee must immediately feel welcome. This is the crucial moment when someone gets a taste of how things really work within the company.

By the way, you can make personal onboarding very easy in Pluvo.

4th station: the use

‍An important stop in the customer journey. And no less in the employee journey.

Because now, in daily use, it comes down to it. As an employer, you really have to deliver on what you promised. Not only at the beginning of the career, but also while staying at this stop in the journey.

The outlined content of the activities, the organisational structure, employment conditions: the whole package should continue to feel good to your enthusiastic traveler.

Otherwise, he'll pack his bags and keep going. On the way to the next station. And that could just be the end station...

5th station: the evaluation

‍In this phase, customers evaluate what they thought of their purchase.

• Was it nice?
• Do they recommend it to others?
• Will they come back to you?
• Will they enthusiastically become ambassadors for your product or service?

This is also the point where an employee lists for themselves how they work.

• Does he feel at home in the organisation and does he get enough appreciation?
• Does he see sufficient prospects for the future?

As an employer, it is smart to pay time and attention here too.

Even if the scale is negative. If an employee decides to seek refuge elsewhere, make the effort to enter into an exit interview. It can just provide valuable input for your policy, which will help you retain other colleagues.

Looking for a great employee journey for your employees?

‍Even then, Pluvo is the right place for you.

There are also many online options for employee journey to make it more interesting. For example, you can create questionnaires for each phase of the employee journey, inviting employees to give their opinion in the meantime.

For example, about their work, career wishes, onboarding, work environment or terms of employment. This can be done anonymously, or with a label, so that you can have transparent conversations and make targeted adjustments.

Or help employees give more content to their jobs by offering online training courses. Just a few ideas. Send us a chat message. We would love to think along with you!