Storytelling in e-learning - guest blog Socializious

Storytelling for e-learning

Storytelling ensures that your students remember your teaching material much better. Because what's more fun, hearing facts or listening to the same facts wrapped up in a story with structure? Such a story is remembered 20 times faster than simple facts (Bruner J., 1991). A story can sometimes keep you gripped for hours, days, or years. Just think of movies, books or series. You can also apply this technique in e-learning.

Of course, storytelling doesn't fit into every part of your e-learning. But there are probably parts of your e-learning where you can explain something in a narrative way. For example, write an interesting case study where your e-learning content is applied in practice.

To help you with storytelling, Liza from Socializious wrote the blog below for us!

What is storytelling and how do you use it in your content strategy?

Even though the term almost kills you storytelling, it's nice to know exactly how it works. In short, storytelling is using stories to achieve a goal and create engagement with your target group.

After all, stories are an ideal way to connect, touch people, seduce, provide meaning or clarity, get fans, or
to enlarge the community. Stories touch us, make us concrete, are easy to share and give meaning.

Research has shown that content in the form of a story is more convincing than non-narrative content. Stories evoke more empathy and emotion. The recipient recognises itself in the sender.

Just look at yourself. We remember stories that touch you, making it easier for you to spread the word.

How do you use storytelling in your company?

How do you translate this into your company? Because that often turns out to be the difficult thing for companies and entrepreneurs: actually applying storytelling. There's no need to come up with a story for every message, post, or update. The point is that all communication with your customers fits into a larger story. Then it becomes a common thread.

It helps to write a story where the problem or challenge of your target group meets the solution that your company offers. As a kind of transition that your target group is going through, in which you play an important role as a company. If you make sure that all the content you create fits into this story, you're good.
on the way. Your target group will recognise it and the story will come to life more and more.

Write a story with your customer at the center

The story has a beginning, and that's when the customer realises they have a problem, challenge, or wish. And an end: the moment when your customer purchased your product or service and uses it satisfactorily. If you stick to the following structure, you'll do well:

• The Mission: the hero of the story (your persona) is going on a mission or challenge. After all, he is confronted with challenges, problems, wishes that he wants or needs to do something with.
• The Metamorphosis: your product or service helps the hero overcome his challenge. Your company is the guide that makes the solution possible.
• The Triumph: the hero overcomes the challenges and returns to the familiar world with new insights and opportunities. This is the result of the solution.

This blog was written by Liza Roskam, storyteller, content specialist &; Social Media lady. You can come to her company Socializious for Social Media management & support for SMEs and entrepreneurs and a storytelling and content strategy session!

‍Website: www.socializious.nl
E-mail: info@socializious.nl
Instagram: @socializious